Ed Preedy
Opinion
10 May 2019
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In the aftermath of the 2018 brand safety scandal around toxic adjacencies, many brands discovered they were ill-equipped to fully protect themselves from potential future risks. With the recent announcement from Google that YouTube might never be 100% brand-safe, the onus is clearly on brands to ensure their own brand safety. GumGum's Ed Preedy explores the techniques to do so.
Opinion
13 June 2018
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Advertisers are currently navigating one of the biggest shake-ups to the way they collect, use and store consumer data. For some, GDPR is an opportunity for the industry to make some much-needed reforms – with AI at the helm.
